Audi AG (Xetra: NSU) is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand, positioned as the premium brand within the Volkswagen Group.
The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966, following a phased purchase of its predecessor, Auto Union, from its former owner, Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.
The company name is based on the surname of the founder August Horch, his surname meaning listen in German—which, when translated into Latin, becomes Audi.
Audi has 7 manufacturing plants around the world: Ingolstadt, Germany since 1969, Neckarsulm, Germany since 1969, Bratislava, Slovakia since 2005, Györ, Hungary, Changchun, China since 1995, Brussels, Belgium since 2007, Aurangabad, India since 2006.
Audi's current model range includes the supermini A1, compact executive car A4, sports car R8 and crossover SUV Q7. See more of their current range here.
Out of their discontinued models includes the Audi R10 TDI, a racing car. The R10 TDI employed many new and innovative features, the most notable being the twin-turbocharged direct injection diesel engine. Audi has been on the forefront of sports car racing, claiming historic wins at 12 Hours of Sebring and at the 24 Hours of Le Mans.
The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer. Its similarity to the Olympic rings caused the International Olympic Committee to sue Audi in International Trademark Court in 1995.
Audi's corporate tagline is Vorsprung durch Technik, meaning "Progress through Technology". The German-language tagline is used in many European countries, including the United Kingdom, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. A few years ago, the North American tagline was "Innovation through technology", but in Canada the German tagline Vorsprung durch Technik was used in advertising. More recently, however, Audi has updated the tagline to "Truth in Engineering" in the U.S.